CGV Standardizes Global Quality: Selects LEONIS CINEMA LLAS-300 for Large-Scale Deployment Across International Network

CJ CGV, one of the world’s leading cinema exhibitors and innovators in cinematic experience, today announced the major implementation of the LEONIS CINEMA LLAS-300 Luminance & Audio Standardization System across a significant portion of its global auditorium portfolio. This strategic decision underscores CGV’s unwavering commitment to quality assurance, aiming to ensure an exact, DCI-compliant presentation standard for every single patron, regardless of location.

CGV: A Global Exhibition Leader Defined by Scale and Innovation

The selection of the LLAS-300 is necessitated by CGV’s massive international footprint and dedication to technology:

• Global Footprint: As of its latest reporting, CGV operates over 420 cinemas and more than 3,200 screens across 8 key countries worldwide, including South Korea, China, Vietnam, Indonesia, Turkey, and the United States.
• Scale and Consistency: Managing a network of this scale—spanning multiple continents and requiring various regulatory compliances—demands an automated, centralized quality control solution to guarantee uniformity in every auditorium.
• Pioneering Formats: CGV is renowned for introducing revolutionary viewing formats like 4DX and ScreenX. The advanced nature of these specialty screens requires the hyper-accurate, automated monitoring capabilities offered uniquely by the LLAS-300.

The Standardization Imperative: Why LLAS-300?

The LLAS-300 is the ideal choice for an operator of CGV’s magnitude, offering precise, automated monitoring that competitors cannot match:

• Sole Surviving Network QA Device: As the only remaining network-enabled device capable of simultaneously measuring both Screen Brightness (luminance) and Sound Pressure Level (SPL), the LLAS-300 provides the highest level of reliable, automated quality verification.
• DCI Compliance: The system’s continuous monitoring and logging ensure that CGV’s massive asset base remains compliant with strict Digital Cinema Initiative specifications, protecting the integrity of the filmmaker’s vision.
• Efficiency: The Power over Ethernet (PoE) functionality drastically simplifies deployment and management across hundreds of remote international sites, streamlining operations for CGV’s technical teams.

Executive Commentary

“Maintaining absolute technical consistency across eight countries and thousands of screens is a monumental task, but it is non-negotiable for the CGV brand,” said CJ CGV Executive. “The large-scale deployment of the LEONIS LLAS-300 provides us with the trusted, automated backbone required to standardize projection luminance and audio levels, guaranteeing our patrons the world-class quality they expect every time they choose CGV.”

Darren Ma, LEONIS CINEMA Executive added, “We are incredibly proud that a global leader and innovator like CGV has placed its trust in the LLAS-300. This deployment is a powerful testament to the system’s reliability and unique ability to deliver seamless, automated quality assurance, validating our position as the essential partner for exhibition excellence worldwide.”

About CJ CGV

CJ CGV is a global cinema chain operating multiplexes across Asia, Europe, and North America. As a pioneer in technology, CGV is dedicated to continuously upgrading the cinematic experience through innovative formats and superior quality standards.

About LEONIS CINEMA

LEONIS CINEMA specializes in advanced digital cinema solutions, providing innovative quality control, monitoring, and automation systems designed for the global exhibition industry.